Here are 11 examples of how companies large and small are using Twitter to build their brands and businesses.
Social Media Safari Question #10: “I have to get up to speed on Twitter quickly. Can you recommend some resources?”
If you’re a leisure marketing specialist who’s still trying to figure out Twitter, I recommend you start by reading a few dozen posts on Twitip, Twitter Tips and other popular Twitter tips and tricks sites.
After that, the best way to learn Twitter is to follow companies who are effectively using the micro-blogging tool to promote their businesses, open up a new customer service channel, or build a sense of community with their followers.
Some of the best Twitter teachers are small businesses. Recently, the New York Times profiled a few businesses large and small who are successfully using Twitter to build their brands.
Here are 11 businesses who are using Twitter in different ways to build their brands:
- Flashlightworthybooks: A business that has rapidly built its audience (100,000 followers and counting) through focused tweets that are always on message: books, books, books!
- Naked Pizza: New Orleans-based pizza chain that has used micro-blogging to target its niche — and even put up a billboard to announce its Twitter presence.
- Kogi: Mobile Korean-Mexican barbecue vendors that famously pioneered the use of Twitter to alert customers to the locations of its food trucks.
- Rubbermaid: How one big brand engages with a specific audience (professional organizers).
- H&R Block: Example of a large brand that makes personal contact with chatty tweets, customer service and tax tips.
- Palo Alto Software: Founder Tim Berry uses Twitter to share expertise and to evangelize about business planning. He estimates that his personal Twitter feed accounts for more than 10 percent of the traffic to the company’s site.
- Humphry Slocombe: Ice cream with attitude.
- DellOutlet: See how Dell uses Twitter to offer friendly customer service and to promote the latest offerings.
- Zappos: Tony Hsieh, chief executive, uses Twitter to put a human face (his) on the company.
- UPS: You can’t fit a resume in 140 characters, but you can use Twitter for recruiting. Here’s how U.P.S. does it.
- Kiss My Bundt: A bakery owner who uses Twitter for virtual over-the-counter chats with customers.
Those are 11 examples of how other businesses are using Twitter to build their brands, and open up a new channel for conversation with their customers. Now it’s your turn. Tell us how you are using Twitter to build your business and encourage loyalty among your customers.
Looking for more answers to your social media questions? Check out other posts in our 10-part Social Media Safari Series:
- Does social media really work for marketing leisure brands?
- How much should I budget for social media?
- 10 social media campaigns that produced real results.
- 2 social media success stories utilizing limited budgets.
- What Coca Cola, Starbucks and Oreo can teach you about leisure marketing on Facebook.
- The Top 10 social media thought leaders.
- 11 ways businesses are using Twitter to promote their brands.
- If Twitter can save Conan, it can certainly revive your leisure brand.
- 15 valuable resources for social media novices.
- 20 ways to make sure your leisure marketing campaign goes viral.