Travel marketing: 10 questions to ask yourself before writing your social media strategy.

Having trouble writing your social media plan?  Start by answering 10 simple questions:

  1. What audience do I want to communicate with?
  2. What is the compelling story of my brand that I want to share with them?
  3. What type of social content will I provide? (Conversational, Informational, Helpful, Promotional, Listening, Aggregate)
  4. Who will manage my social media marketing?
  5. How will the social workload be shared within my organization?
  6. Does my entire staff, including senior management, understand and use social media?
  7. Am I personally using or experimenting with any social channels?
  8. Have I developed a social media policy?
  9. How much effort am I planning on putting into my social media campaign? (Listen, Maintain, Engage)
  10. What goals or metrics am I considering to measure the effectiveness of my social media campaign?

Now that you’ve gotten the building blocks, use these  5 resources to help you write your social media strategy:

  1. How to write a social media proposal
  2. How to create a social media strategy
  3. How to write your social media plan in 8 steps
  4. How much should a social media strategy cost
  5. How to write a social media policy

Looking for more answers to your social media questions?  Check out our 10-part Social Media Safari Series:

  1. Does social media really work for marketing leisure brands?
  2. How much should I budget for social media?
  3. 10 social media campaigns that produced real results.
  4. 2 social media success stories utilizing limited budgets.
  5. What Coca Cola, Starbucks and Oreo can teach you about leisure marketing on Facebook.
  6. The Top 10 social media thought leaders.
  7. 11 ways businesses are using Twitter to promote their brands.
  8. If Twitter can save Conan, it can certainly revive your leisure brand.
  9. 15 valuable resources for social media novices.
  10. 20 ways to make sure your leisure marketing campaign goes viral.
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2 Responses to Travel marketing: 10 questions to ask yourself before writing your social media strategy.

  1. Paula says:

    Really good insights! I have been trying to find information for travel marketers on social media strategy for a while now. Thank you!

  2. [...] Travel marketing: 10 questions to ask yourself before writing your social media strategy [...]

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