A leading industry analyst reviewed the Twitter feeds of some of the top hotel and hospitality brands, and offers these 10 tips.
Josiah Mackenzie, an analyst from ReviewPro recently looked at some of the most popular Twitter feeds of hospitality brands and found some common themes.
1. Respond to questions, comments and mentions.
The majority of content should be @replies to people talking about your hotel, brand, niche or area. Responses build relationships and demonstrate that you’re not just broadcasting commercials.
2. Retweet positive feedback.
This technique helps others act as sales people for your brand, and shows you acknowledge and appreciate advocates of your brand.
3. Retweet other resources.
This introduces your followers to new sources of information, and helps build relationships with other content producers.
4. Share recommendations.
Define the image you are building then share information and recommendations around this. For instance, the Opus Hotel in Vancouver shares style tips via Twitter at @OpusHotels.
5. Spotlight media mentions.
If your hotels get mentioned in the media, pass this along to your Twitter followers. You’ll get additional exposure through retweets and word of mouth.
6. Ask questions.
Twitter is a 24/7 virtual focus group. Use it to do market research. Next time you need a second opinion, crowd source the answer by posting it to your Twitter feed.
7. Run contests.
Twitter followers respond best to contests that ask questions. Apex Hotels asked followers to submit their favorite things about Edinburgh.
More than 460 people responded , providing valuable market research, ideas for future blog posts and tips for a city guide.
8. Offer real-time information.
If you’ve got breaking news about your property, announce it through your Twitter feed. Twitter has become one of the best ways to spread this kind of news fast.
9. Share personal thoughts.
This approach works best for small hotels when the owner acts as the public spokesperson. For an example, check out @HappyHotelier.
Instead of just promoting his hotel, the owner publishes links and resources on food, travel and design he is fascinated by.
10. Recruit staff.
Twitter is a great way to attract talented and social savvy employees. Apex Hotels built a separate Twitter feed for human resources: @apexcareers.
Their recruitment officer uses the feed to offer career advice and guidance to potential applicants.
What are you tweeting about these days? Is it getting easier or more difficult as the months go by to keep your Twitter feed fed? Share with us.