Travel and leisure marketing: 15 twitter tips for tourism destinations

The Grand Junction, CO VCB drives visitors to local URLs.

These 15 twitter tips are designed to help tourism destinations develop a more effective twitter strategy. And ultimately to drive traffic to your website.

A Couple of Chicks, a savvy Canadian e-marketing agency whose mission is to take the fear out of web marketing, recently posted some practical twitter tips for tourism destinations.

1. Use Twitter to increase site visits. Google indexes twitter feeds and drives traffic to your website!

2. Strategize. Plan ahead with an editorial schedule to tie in with planned events, promotions, etc.

3. Be consistent with profile information i.e. using brand “http://www.twitter.com/acoupleofchicks” or “http://twitter.com/HfxNovaScotia” as name, URL, descriptor.

4. Use your ‘brand’ as graphic background; see ex: http://twitter.com/BayOfFundy.

5. Use the 3&3 rule: Three tweets and three re-tweets per day.

6. Tweet smart: Tweet at different times throughout the day; use ‘pending tweets’ functionality to schedule tweets outside of your work day but in time zones relevant to potential target audiences.

7. Use auto-welcomes i.e. “Thank you for following Tourism Fredericton – your source for things to do in Fredericton, the Capital of New Brunswick. Want to find out what’s happening? Check out our other Twitter feeds….”

8. Tweet using your targeted keywords.

9. Use pics and website URL’s (remember to use URL shorteners like tinyurl.com).

10. Proper Twitter etiquette is to follow those who follow you, but be cautious of “cleaning” your list of who you follow regularly.

11. Follow your competitors and their followers.

12. Engage with your audience: Differentiate yourselves from broadcasters and be rich content providers.

13. Link to your Twitter feeds (& show them on your site) from all that you do online & offline; see: http://www.travelportland.com/visitors/twitter.html andhttp://www.halifaxsociable.com

14. Follow other DMO’s or destinations and don’t be afraid of some back and forth conversation.

15. Follow partners in your communities: Reach out and engage with hotels, attractions etc… that are already on twitter.

Those are the do’s of destination tourism tweeting.  Read about the don’ts in their original post. Thanks to a Couple of Chicks!

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