Frequently Asked Questions

What’s the purpose of the 5 to 9 Branding blog?

The 5 to 9 Branding blog is dedicated to understanding the purchase decisions people make during their free time.

And developing fresh insights into how CMOs and other marketing pros who specialize in 5 to 9 brands can successfully market to America’s free-time economy.

What do you write about?

We focus on 3 topics:

1.The latest research on what people think and do with their free time.

2. Strategies 5 to 9 brands are using to market to their customers.

3. How 5 to 9 brands are using social media to attract and keep customers.

Who writes the 5 to 9 Branding blog and newsletter?

The 5 to 9 Branding blog and newsletter is written by Tom Leydon, CEO of CCT Advertising. A 25-year veteran of marketing 5 to 9 brands, Tom Leydon has helped develop advertising and new media campaigns for everything from AAA to Boston Market Restaurants to Coors.

Along with his two partners, Cameron Bridges and Chris Clemens, Tom helps manage CCT Advertising, a Denver based ad agency that specializes in travel, hospitality and lifestyle brands.

Do you have a newsletter I can subscribe to?

We put out a bi-monthly newsletter. You can subscribe here.

What is a 5 to 9 brand?

If your product or service helps people get more enjoyment out of their free time, or enhances their personal lives, you’re a 5 to 9 brand.

Broken down by category, 5 to 9 brands include travel, tourism and hospitality brands.

Can you give some examples of 5 to 9 brands?

They include hotels, resorts, convention and visitors’ bureaus, city and state travel boards, amusement parks, cruise ships, airlines, rental car companies, packaged travel and tour companies.

What is the free-time economy?

The free-time economy is all the time and money people spend on brands that enhance their free-time activities.

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